The Levis Strauss Jeans Co has a pretty unique background. Did you know that they made the first pair of modern blue jeans that we know and love so much today?! This was way back in 1873 and changed the industry forever when Strauss and his business partner, Jacob Davis, obtained a US patent for putting rivets in working men’s jeans for the first time. Within a short time these new “jeans” were a huge success and have continued to be ever since. Let’s be honest, you can’t go far without seeing someone in a pair of trusty blue jeans! People have been imitating Levis for years and once you’ve put on a pair you will understand why.
Have you got a pair of Levis yet? You probably should have!