New Brands

Eleven Degrees – A look At An Emerging Clothing Brand.


The Lake District is famous for many great things such as; Cartmel Sticky Toffee Pudding, Grasmere Gingerbread, Jennings Beer, Helvelyn, Lake Windermere and Kendal Mint Cake.  An exciting new clothing brand called Eleven Degrees is yet another fantastic addition to the list.  Eleven Degrees is yet another great creation from the beautiful little town of Kendal and only a stone’s throw away from imposing mountains and glittery lakes in Cumbria.  Eleven Degrees is brand new clothing brand that is inspired by nights out in the city rather than clomping around muddy fields.  Created in 2014 by Kendal businessman, Christian Hoyles and fronted by Gaz Beadle from Geordie Shore, the Eleven Degrees brand exudes the presence of an established company.


Gaz Beadle from Geordie Shore, who is a self confessed womaniser, has headed Eleven Degree’s campaign to achieve world domination in the men’s fashion industry.  If we are to look at Eleven Degrees social media progress the mere fact that they have over 25K followers on Facebook and 8,000 on Twitter demonstrates that they have chosen an image that appeals directly to the customer base they were aiming for.

In an interview with a local paper Chris Hoyle stated that “We are aiming at the new-found man, between 14 and 30, who really cares about his appearance.”  We anticipate that there are likely to be some men that are new-found and over thirty who would still look good wearing these stylish threads, also the slightly more mature bloke is probably more able to afford the inflated price of Eleven Degrees clothing.

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With an average price of approximately £35 for a t-shirt it is important to look at the collection to see why they should have such a hefty price tag.  Without having a t-shirt in the office to touch it is impossible to discuss the quality of the material used but we can consider the impact of the design.  T-shirts described as, ‘Brand Carriers’, tend to be plain black or white cotton t-shirts with the Eleven Degrees logo on the front and the word eleven in hollow writing on the back of the neck.  Many of the t-shirt designs are based on either floral or paisley pattern that covers the whole of the t-shirt or is situated as a strip down one side, many of these are made from 100% polyester.  There are also t-shirts with zips on, ones that look like football t-shirts and some kinky ones that are covered in mesh.

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With the brand being so new it is very difficult to find online reviews and finding celebrities, other than Gaz Beadle, wearing Eleven Degrees clothing is very rare.  At the moment you can by Eleven Degrees Clothing mainly in online stores such as Stand-Out.Net, Urban Celebrity and Pride Clothing.  If you are young, free, stylish, new found man with plenty of cash you may want to take the plunge and try an Eleven Degrees T-shirt for size.  If you do please tell us what you think.